All Collections
General FAQs
Seedrs Deployment Policy
Seedrs Deployment Policy
Joel Ippoliti avatar
Written by Joel Ippoliti
Updated over a week ago

As an innovative and industry-leading platform, Seedrs offers several ways to make investments through our platform to meet the diverse needs of our investors. We place the utmost importance on treating our customers fairly, and among other things this means being transparent about the way that our different investment mechanisms interact on our platform. This Deployment Policy (the “Policy”) is intended to provide our users transparency about the way that our platform will handle investments made through the automated investment methods we provide.

1. Scope.

This Policy relates to how the following types of investments are made through our Platform (together, in this Policy the “Automated Investments”):

  • Those investments that are those made using the AutoInvest function available at (“AutoInvest Investments”); and

  • Those investments that are made through an investment in the EIS100 Fund, or other automated cohort campaigns that Seedrs may offer (“Cohort Investments”). This does not include investments made into cohort campaigns or other fund campaigns, which are those campaigns in which a third party selects the companies that the investor will invest in.

2. Deployment.

  • Where an investment in a campaign satisfies the criteria for an Automated Investment (the “Triggering Investment”), the Automated Investment will be created in the campaign only after the Triggering Investment has been made. 

  • Where a Triggering Investment has triggered more than one Automated Investment, Cohort Investments will be created before AutoInvest Investments. Amongst Cohort Investments, the investments will be made in order of age of the cohort, so the oldest campaign will invest before a newer one. 

  • Where more than one AutoInvest Investment is triggered by a Triggering Investment, the AutoInvest Investments will be deployed randomly. 

  • Generally, the deployment rules set out above will have no effect on investments made before the campaign reaches its fundraising target, or where the campaign chooses to accept the entirety of investments made during overfunding.

3. Scaling Back Investments.

In most instances, the order in which investments are made in a campaign will not affect users’ investments in any meaningful way. However, in the event that a campaign overfunds, it is possible that the fundraising company will not want to accept all investments made during overfunding. In this situation, some investments made during overfunding will need to be reduced or rejected (we call this “scaling back”).

Scaling back a campaign will affect investments in the following order:

  • First, Cohort Investments.This means that a newer campaign will be scaled back before an old one.

  • Next, AutoInvest Investments using a “last in, first out” approach.

  • Finally, any investments created by users using our standard investment process.

We trust that this Policy clarifies how our platform will deploy and scale back Automated Investments, but if you have any questions please contact us at and we will be happy to answer any additional queries you might have.

Did this answer your question?